Paid Media Manager
At a glance
Manager-level Paid Media role at Veta Virtual. Remote · full-time.
Pay not stated Paid Media Manager salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set direction for full-funnel Meta Ads and Google Ads campaigns, then tune them toward profitable growth
- Handle audience selection, bidding, creative experiments, prospecting and retargeting for large monthly budgets
- Use attribution platforms to improve tracking and compare marketing results with online and store sales
- Run Klaviyo lifecycle marketing, from campaign schedules and audience groups to automated messages and optimization
- Brief creative, make Canva mockups, coordinate paid and lifecycle work, and present results to leadership weekly and monthly
What you bring
- Bring eight to ten years in marketing and advertising, including five or more years doing hands-on ecommerce marketing
- Have directly overseen more than a million dollars of yearly Meta Ads investment and worked hands-on with Google Ads
- Have experience overseeing monthly paid media budgets above one hundred thousand dollars across customer acquisition
- Bring practical Klaviyo experience with email, SMS, automated journeys, segmentation and performance analysis
Who this fits
This senior, client-facing role suits someone who can give paid acquisition and lifecycle marketing equal ownership, from execution through reporting. It is remote for candidates in Latin America or Europe who have a professional home workspace. The work covers both ecommerce and physical retail, including tracking sales across online and in-store channels.
From the employer
Launch Your Next Successful Chapter with Veta Virtual! 🚀
💸 Competitive Base + Significant Performance Pay in USD | 🌍 100% Remote | 🎯 Full Funnel Paid Media | 🤝 Client Facing Growth Role
Veta Virtual is hiring an Paid Media Manager for one of our high growth clients in the jewelry and ecommerce retail industry. This is not a single channel role. This is a senior, full funnel position built for someone who can own paid advertising and email/SMS marketing as one connected growth engine, not two separate disciplines. You will bring the same level of strategic ownership, hands on execution, and reporting rigor to both sides of the funnel, with paid campaigns bringing new customers in and lifecycle marketing nurturing and retaining them.
🔑 Your Role:
As an Paid Media Manager, you will own performance marketing end to end for a growing brand that sells both online and in physical retail locations. Paid advertising and email/SMS marketing carry equal weight in this role. Neither is treated as the main job with the other as an add on, and both will be weighed equally in how your performance is measured. Your day to day will involve:
- Own Paid Media Strategy: Plan, launch, and optimize full-funnel campaigns across Meta Ads and Google Ads, managing significant budgets and driving profitable growth.
- Manage High-Spend Campaigns: Oversee $100K+ in monthly ad spend, including audience targeting, bidding strategies, creative testing, prospecting, and retargeting.
- Drive Performance Analytics: Use Triple Whale, Northbeam, or similar attribution tools to analyze performance, improve tracking accuracy, and measure results across online and in-store sales.
- Lead Email & SMS Marketing: Own end-to-end lifecycle marketing in Klaviyo, including campaign calendars, automated flows, segmentation, and performance optimization.
- Optimize Customer Journeys: Develop and improve automated flows such as welcome series, abandoned cart, post-purchase, replenishment, and win-back campaigns.
- Collaborate on Creative & Strategy: Develop creative briefs, use Canva for mockups, monitor competitors, and align paid media with email and SMS campaigns.
- Report on Results: Deliver weekly and monthly performance reports with clear insights, revenue impact, and actionable recommendations for leadership.
✅ What You'll Need:
- 8–10 years of marketing and advertising experience, including at least 5 years of hands-on ecommerce marketing experience.
- Proven ownership of $1M+ in annual Meta Ads spend, with additional hands-on Google Ads experience.
- Experience managing $100K+ in monthly paid media spend across acquisition channels.
- Strong expertise in full-funnel ecommerce marketing, including customer acquisition, conversion, retention, and profitability.
- Hands-on experience with Klaviyo, including email and SMS campaigns, automation flows, segmentation, and analytics. This is required.
- Experience with Triple Whale, Northbeam, or a comparable attribution platform, including reconciling marketing performance with actual sales data.
- Experience with Shopify or a comparable ecommerce platform, plus a strong understanding of online and in-store sales performance.
- Strong analytical, reporting, communication, and stakeholder presentation skills.
- Comfort using Canva to create or direct marketing assets.
- Bonus: Experience in luxury, jewelry, or other high-consideration retail categories.
💼 What We Offer:
- 💸 Competitive base compensation + significant performance-based pay.
- 🌴 15 paid vacation days per year plus all U.S. national holidays.
- 💻 100% remote — work from anywhere in LATAM or Europe with a professional home setup.
- 📈 A high visibility, full funnel role where your strategy and execution directly shape how a growing ecommerce and retail brand spends its marketing budget.
- 🤝A collaborative, high trust culture through Veta Virtual and our client, where your expertise and ownership are valued from day one.
Ready to Apply?
If you are ready to own a full funnel growth engine, from paid media through lifecycle marketing, and prove your impact in real revenue, apply now and launch your next chapter with Veta Virtual.
Once you apply, you will be invited to complete a short two minute video question as part of our screening process. It is your first opportunity to show us your thinking and what makes you the right person for this role. We can't wait to meet you!
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