Brand Manager salary
12 market ranges · employer-stated pay · updated Oct 24, 2026
The best-evidenced figure here is for brand manager roles at mid level across the United States: 120 postings where the employer stated pay put the middle half between $105,850 and $138,000, with a median of $122,500.
Pay rises with seniority across the United States: the medians run mid-level $122,500 and senior $144,000. Moving from mid-level to senior is worth roughly 18% more.
Every range here is counted from real postings, never modelled. 7 of the 12 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.
Every measured range
12 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $105,850 – $138,000 | $122,500 | 120 |
| Canada · country-wide | Mid | CA$82,222 – CA$113,750 | CA$95,000 | 11 |
| United Kingdom · country-wide | Mid | £47,300 – £55,725 | £51,450 | 7hint |
| United States · country-wide | Senior | $125,140 – $170,754 | $144,000 | 55 |
| Canada · country-wide | Senior | CA$98,056 – CA$123,040 | CA$116,520 | 6hint |
| Remote · United States | Mid | $82,150 – $122,000 | $111,313 | 5hint |
| Remote · United States | Senior | $125,000 – $138,000 | $130,000 | 5hint |
| Chicago | Mid | $103,350 – $130,000 | $117,200 | 9hint |
| Chicago | Senior | $123,164 – $130,060 | $130,060 | 10 |
| Los Angeles | Mid | $123,000 – $137,500 | $132,500 | 9hint |
| New York | Mid | $95,000 – $127,500 | $118,038 | 13 |
| Toronto | Mid | CA$84,688 – CA$122,375 | CA$113,750 | 6hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Pay by market
1 pageBrand Manager vs adjacent roles
4 measured comparisons| Compared role | Level | Brand Manager | Them | Gap | Sample |
|---|---|---|---|---|---|
| Product Marketing Manager | Mid · US | $122,500 | $141,600 | -13% | 120 / 332 |
| Marketing Manager | Mid · US | $122,500 | $125,000 | similar pay | 120 / 1,184 |
| Product Marketing Manager | Senior · US | $144,000 | $172,500 | -17% | 55 / 340 |
| Marketing Manager | Senior · US | $144,000 | $160,375 | -10% | 55 / 710 |
Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means brand manager pays more. Medians within 10% show as similar pay.
Open brand manager roles · 2 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.
Talent Brand Manager GitLab · Remote · Worldwide $95,200–$160,800 7w ago Marketing Program & Brand Manager Telestream · Remote · US New $95,900–$145,000e 1d ago Brand Manager Manhead · Remote · US $95,900–$145,000e 8d ago Amazon Brand Manager - Fully Remote GigaBrands · Remote · Colombia Pay not stated 3w ago 
BRAND MANAGER (Listings) primexbt · Remote · Cyprus Pay not stated 3w ago Personal Brand Manager Freelance Latin America · Remote · Colombia Pay not stated 3w ago 
Senior Games Brand Manager Goliath · Remote · UK £67,500–£79,375e 3mo ago Brand Manager - Amazon Brands GigaBrands · Remote · Belize Pay not stated 6mo ago Brand Manager - INT003 GigaBrands · Remote · Mexico Pay not stated 10mo ago Brand Manager GigaBrands · Remote · Mexico Pay not stated 12mo ago