Market Research salary
16 market ranges · employer-stated pay · updated Oct 24, 2026
The best-evidenced figure here is for market research roles at mid level across the United States: 99 postings where the employer stated pay put the middle half between $91,875 and $141,177, with a median of $120,000.
Pay rises with seniority across the United States: the medians run mid-level $120,000, senior $150,600 and lead $214,100. Moving from mid-level to lead is worth roughly 78% more.
Every range here is counted from real postings, never modelled. 9 of the 16 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.
Every measured range
16 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $91,875 – $141,177 | $120,000 | 99 |
| Canada · country-wide | Mid | CA$77,688 – CA$90,625 | CA$87,500 | 8hint |
| United States · country-wide | Senior | $117,000 – $186,855 | $150,600 | 85 |
| Canada · country-wide | Senior | CA$102,488 – CA$142,125 | CA$120,375 | 6hint |
| United States · country-wide | Lead | $181,890 – $250,100 | $214,100 | 55 |
| Remote · United States | Mid | $96,450 – $145,463 | $135,000 | 13 |
| Remote · United States | Senior | $132,745 – $193,000 | $156,000 | 13 |
| Remote · United States | Lead | $165,578 – $212,625 | $178,200 | 8hint |
| Boston | Mid | $89,675 – $105,000 | $100,600 | 6hint |
| Boston | Lead | $160,000 – $235,800 | $173,200 | 5hint |
| Cambridge | Lead | $195,000 – $250,200 | $225,000 | 5hint |
| Chicago | Mid | $99,050 – $145,327 | $117,200 | 7hint |
| Chicago | Senior | $101,000 – $135,900 | $115,000 | 5hint |
| New York | Mid | $105,000 – $140,000 | $120,000 | 13 |
| New York | Senior | $97,375 – $150,000 | $129,250 | 14 |
| San Francisco | Senior | $213,700 – $279,000 | $247,000 | 5hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Market Research
Pay by market
3 pagesOpen market research roles · 5 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.
this job's payour estimatewhere most pay sits here, $129,200–$250,000scale $70,000–$350,000