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Market Research salary

16 market ranges · employer-stated pay · updated Oct 24, 2026

The best-evidenced figure here is for market research roles at mid level across the United States: 99 postings where the employer stated pay put the middle half between $91,875 and $141,177, with a median of $120,000.

Pay rises with seniority across the United States: the medians run mid-level $120,000, senior $150,600 and lead $214,100. Moving from mid-level to lead is worth roughly 78% more.

Every range here is counted from real postings, never modelled. 9 of the 16 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.

Every measured range

16 by market and level
MarketLevelMarket rangeMedianSample
United States · country-wide Mid $91,875 – $141,177 $120,000 99
Canada · country-wide Mid CA$77,688 – CA$90,625 CA$87,500 8hint
United States · country-wide Senior $117,000 – $186,855 $150,600 85
Canada · country-wide Senior CA$102,488 – CA$142,125 CA$120,375 6hint
United States · country-wide Lead $181,890 – $250,100 $214,100 55
Remote · United States Mid $96,450 – $145,463 $135,000 13
Remote · United States Senior $132,745 – $193,000 $156,000 13
Remote · United States Lead $165,578 – $212,625 $178,200 8hint
Boston Mid $89,675 – $105,000 $100,600 6hint
Boston Lead $160,000 – $235,800 $173,200 5hint
Cambridge Lead $195,000 – $250,200 $225,000 5hint
Chicago Mid $99,050 – $145,327 $117,200 7hint
Chicago Senior $101,000 – $135,900 $115,000 5hint
New York Mid $105,000 – $140,000 $120,000 13
New York Senior $97,375 – $150,000 $129,250 14
San Francisco Senior $213,700 – $279,000 $247,000 5hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

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Pay by market

3 pages

Open market research roles · 5 with stated pay

Pay marked e is our estimate. Everything else is the employer's own figure.

this job's payour estimatewhere most pay sits here, $129,200–$250,000scale $70,000–$350,000

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Market Research work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

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By the team behind remoteroles.