Programmatic salary
20 market ranges · employer-stated pay · updated Oct 23, 2026
The best-evidenced figure here is for programmatic roles at mid level across the United States: 56 postings where the employer stated pay put the middle half between $80,925 and $108,125, with a median of $95,550.
Pay rises with seniority across the United States: the medians run mid-level $95,550, senior $112,025 and lead $150,000. Moving from mid-level to lead is worth roughly 57% more.
Every range here is counted from real postings, never modelled. 10 of the 20 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.
Every measured range
20 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $80,925 – $108,125 | $95,550 | 56 |
| Canada · country-wide | Mid | CA$59,375 – CA$76,875 | CA$66,250 | 6hint |
| United Kingdom · country-wide | Mid | £42,500 – £67,048 | £62,500 | 5hint |
| United States · country-wide | Senior | $91,625 – $143,654 | $112,025 | 36 |
| United States · country-wide | Lead | $125,750 – $180,000 | $150,000 | 35 |
| Remote · United States | Mid | $76,420 – $112,500 | $95,000 | 11 |
| Remote · United States | Senior | $91,250 – $113,500 | $105,000 | 11 |
| Remote · United States | Lead | $111,225 – $135,250 | $126,750 | 8hint |
| Chicago | Entry | $73,000 – $101,000 | $90,000 | 6hint |
| Chicago | Mid | $72,000 – $141,000 | $88,000 | 13 |
| Chicago | Senior | $112,000 – $175,000 | $167,000 | 9hint |
| Los Angeles | Mid | $90,000 – $94,000 | $92,000 | 7hint |
| Los Angeles | Senior | $93,000 – $115,000 | $108,000 | 6hint |
| Los Angeles | Lead | $148,000 – $180,000 | $165,000 | 7hint |
| New York | Entry | $72,000 – $90,000 | $78,000 | 41 |
| New York | Mid | $80,925 – $105,625 | $95,500 | 28 |
| New York | Senior | $87,500 – $136,000 | $111,550 | 13 |
| New York | Lead | $127,136 – $185,625 | $166,000 | 22 |
| Toronto | Entry | CA$50,000 – CA$52,000 | CA$50,000 | 8hint |
| Toronto | Mid | CA$59,375 – CA$76,875 | CA$66,250 | 6hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Programmatic
Pay by market
3 pagesOpen programmatic roles · 5 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.
this job's payour estimatewhere most pay sits here, $74,000–$135,000scale $40,000–$190,000
Programmatic Ad Ops Manager PatientPoint · Remote · US New $60,000–$110,000 1d ago 
Director, Programmatic B2B Wpromote · Remote · US $119,000–$135,000 2w ago Programmatic Campaign Manager (B2B) Wpromote · Remote · US $74,000–$90,000 5w ago Senior Programmatic Campaign Manager Wpromote · Remote · US $84,000–$97,000 8w ago 
Director, Programmatic Sales (Austin) wunderkind · Remote · Worldwide New In listing 2d ago 
Senior Programmatic Strategist (Remote Canada) Directive · Remote · Canada Pay not stated 5d ago Programmatic Specialist (Remote US) Directive · Remote · US $80,925–$108,125e 5d ago Programmatic Specialist (Remote Canada) Directive · Remote · Canada CA$59,375–CA$76,875e 5d ago Director, Programmatic Sales (Washington DC) wunderkind · Remote · Worldwide In listing 10d ago 
Paid Ads/Programmatic Specialist Hire Hangar · Remote · South Africa Pay not stated 2w ago 
Programmatic Campaign Operations Specialist / Trader VirtuHire · Remote · South Africa Pay not stated 8w ago 
Senior Director, AI Programmatic Sales Epiq · Remote · US $125,750–$180,000e 2mo ago 
Programmatic Marketing Consultant Right Side Up · Remote · US $80,925–$108,125e 5mo ago 
Programmatic Media Strategist Power Digital · Remote · Colombia Pay not stated 1y ago