Head of Product Marketing
At a glance
Director-level Product Marketing role at Clera. Remote · full-time.
In listing Product Marketing salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set product positioning that turns technical capabilities into clear customer value, and decide how the company communicates
- Shape launch stories by defining the audience, customer problem, core message and supporting proof
- Run the editorial calendar and write or edit materials for web, email, social, presentations and sales
- Interview customers to learn why they buy, then use their language in messaging and sales enablement
- Guide video and content direction, refine messaging with market and campaign insights, and coordinate outside specialists
What you bring
- At least seven years in product marketing, communications or storytelling for AI, enterprise software, legal tech or similarly complex products
- Experience in law, legal tech, legal journalism or marketing to legal audiences, with insight into how lawyers assess products
- A track record spanning positioning, launches, customer research, sales enablement and cross-team delivery
- Strong writing and editorial judgment, plus experience directing video and presenting on camera
Who this fits
This director-level founding role suits someone who can lead product marketing strategy while writing, researching customers and shaping content. You’ll work remotely within the United States, need meaningful Eastern Time overlap and travel periodically. Visa sponsorship is unavailable.
From the employer
About the Role
As the founding Head of Product Marketing at a healthtech company, you will shape how complex AI and legal technology is explained to customers and the broader market. Reporting to the Head of GTM, you will set the product marketing direction and work closely with executive, product, engineering, sales, and customer teams.
What You'll Do
Develop differentiated positioning and messaging that connects technical capabilities to clear customer value.
Own the editorial calendar and set priorities for the company's communications.
Shape product launch narratives, including the audience, problem, messaging, and proof points.
Write and edit content across web, email, blogs, social, presentations, scripts, and sales materials.
Partner with executives to develop posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Customer Success to understand buying motivations and customer language.
Direct video and content strategy, define creative hooks, and present on camera when needed.
Develop sales enablement narratives that explain products at different levels of detail.
Monitor competitors and the AI market, and use performance marketing insights to refine messaging.
Coordinate agencies and specialists while maintaining strategic direction.
What We're Looking For
7 or more years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
Strong writing and editorial judgment, and the ability to make complex technology accessible without oversimplifying it.
Experience owning product positioning, launches, customer research, sales enablement, and cross-functional execution.
Experience directing content and video, including comfort presenting on camera.
Familiarity with modern AI tools and interest in AI architecture, legal workflows, and customer needs.
Experience with performance marketing, creative optimization, journalism, or a legal background that transitioned into marketing is beneficial.
Compensation & Benefits
Base salary: $180,000 to $225,000 annually. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel required.
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