Senior Regional Marketing Specialist
At a glance
Senior General Marketing role at Lodgify. Remote, Spain · full-time · no salary stated · we estimate €77,700–€91,500 across Spain.
Lodgify has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Set U.S. growth priorities and budgets, shifting channel spend to meet pipeline, acquisition-cost and return goals
- Build financial cases that quantify expected returns for marketing bets, channel funding and requests for added resources
- Design market segments and tailored plans for priority U.S. regions and customer groups
- Run acquisition, onboarding and retention programs across content, paid media, CRM, social, partnerships and events
- Create automated campaign and lead workflows, then turn U.S. market research into product, positioning and pricing recommendations
What you bring
- Six to nine years in growth or regional marketing, preferably in vacation rentals, hospitality or related technology
- Broad experience across content and SEO, paid acquisition, lifecycle CRM, partnerships and events
- Hands-on skill creating automated growth workflows with n8n, Zapier or comparable platforms
- You can build ROI models and use competitive, packaging and market data to guide marketing decisions
- You speak English fluently and can travel periodically to the U.S. while living in Spain
Who this fits
This senior role suits a growth marketer who can cover acquisition through activation and retention, build quantitative investment cases, and negotiate industry partnerships. You’ll be based in Spain and travel periodically to the U.S.; the role also involves mentoring junior teammates and presenting updates to senior leaders.
From the employer
⭐ Role Overview
The United States is Lodgify's most strategic growth market, and we are looking for a Senior Regional Marketing Specialist to drive our presence end-to-end—from customer acquisition through onboarding activation and retention. Based at our Barcelona HQ with travel to the U.S. for key events and partner meetings, this role offers high autonomy to build a full growth engine, engineer automated workflows, and collaborate directly with Product Management.
⭐ How will you make an impact?
- Own and manage the U.S. regional growth strategy and budget, optimizing spend across channels to achieve pipeline, CAC, and ROI targets.
- Build data-backed business cases and quantified ROI models for strategic initiatives, channel investments, and resource requests.
- Develop regional segmentation frameworks and tailored playbooks for high-priority U.S. markets and customer tiers.
- Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social, partnerships, and regional industry events.
- Build and scale automated growth systems using n8n, Zapier, or similar platforms to streamline campaign operations and lead management.
- Gather market and competitive intelligence through AirDNA and industry reports, converting insights into clear positioning and pricing recommendations.
- Partner directly with Product Management to connect U.S. customer feedback and competitive trends directly to product roadmap decisions.
- Identify, negotiate, and establish long-term strategic partnerships with U.S. hospitality associations, tourism boards, and industry organizations.
- Brief and manage external agency networks and freelancers while mentoring junior team members supporting regional marketing efforts.
- Distill U.S. market performance and strategic updates into clear, executive-ready presentations for senior leadership.
⭐ What makes you a great fit?
- 6–9 years of growth or regional marketing experience, ideally within short-term rental, vacation rental, or hospitality technology sectors.
- A generalist growth skill set spanning content/SEO, paid acquisition, lifecycle CRM, strategic partnerships, and events.
- Hands-on experience building automated workflows and growth systems using tools like n8n, Zapier, Make, or equivalent platforms.
- Demonstrated track record of building quantitative business cases and ROI models for marketing investments.
- Strong analytical skills with experience analyzing competitive positioning, packaging models, and market data to drive business decisions.
- Experience designing customer activation, onboarding, and churn-reduction programs alongside acquisition campaigns.
- Proven relationship-building and negotiation skills with trade associations, media partners, or industry bodies.
- Fluency in English and willingness to travel periodically to the U.S. while based in Spain.
🏠 Remote Flexibility: The freedom to work from home.
🌴 Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August.
🛡️ Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre-existing conditions are covered.
💸 Tax-Free Savings: Increase your take-home pay by using Flexible Remuneration for meal costs (up to €220/mo) and public transport (up to €136/mo).
🖥️ Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup.
🇪🇸 Language Learning: Free Spanish classes.
🤑 Referral Program: Cash rewards for bringing in new talent.
✈️ Annual Offsite: We bring the whole team together in Barcelona once a year for an unforgettable company offsite!
🎯 Dynamic Hub: A high-energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.
So, what are you waiting for? Apply now! All applications and CVs must be submitted in English 😉
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