Marketing Specialist salary

24 market ranges · employer-stated pay · updated Oct 24, 2026

The best-evidenced figure here is for marketing specialist roles at mid level across the United States: 317 postings where the employer stated pay put the middle half between $70,000 and $95,000, with a median of $81,000.

Pay rises with seniority across the United States: the medians run mid-level $81,000 and senior $104,000. Moving from mid-level to senior is worth roughly 28% more.

Every range here is counted from real postings, never modelled. 15 of the 24 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.

Marketing Specialist pay by specialization

General Marketing 23Digital Marketing 13Email Marketing 10Event Marketing 4Content Marketing 3Performance Marketing 2Growth Marketing 2Affiliate Marketing 2Influencer Marketing 1Demand Generation 1Creative 1Social Media 1

Live marketing specialist roles by marketing function. A title spans functions; each link opens that function's own benchmark.

Every measured range

24 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$48,500 – $62,500	$51,500	5hint
United States · country-wide	Mid	$70,000 – $95,000	$81,000	317
Canada · country-wide	Mid	CA$67,375 – CA$89,850	CA$75,000	48
Italy · country-wide	Mid	€43,750 – €50,000	€50,000	7hint
United Kingdom · country-wide	Mid	£42,500 – £49,125	£44,500	6hint
United States · country-wide	Senior	$90,748 – $117,000	$104,000	91
Canada · country-wide	Senior	CA$87,500 – CA$100,750	CA$91,500	11
Remote · United States	Mid	$74,133 – $90,000	$80,250	62
Remote · Canada	Mid	CA$68,500 – CA$83,400	CA$75,000	7hint
Remote · United States	Senior	$85,500 – $115,000	$100,000	17
Arlington	Mid	$71,438 – $105,750	$105,750	6hint
Atlanta	Mid	$70,500 – $76,091	$75,000	6hint
Austin	Mid	$62,375 – $69,125	$65,000	6hint
Boston	Mid	$78,675 – $100,800	$82,500	15
Chicago	Mid	$62,500 – $72,500	$69,375	9hint
Denver	Mid	$68,375 – $75,875	$71,750	6hint
Irvine	Mid	$79,266 – $99,000	$86,750	7hint
Los Angeles	Mid	$59,500 – $79,850	$73,500	5hint
Minneapolis	Mid	$75,625 – $91,375	$79,000	6hint
New York	Mid	$75,000 – $95,000	$85,000	17
Richmond	Mid	$45,500 – $85,950	$85,950	5hint
San Francisco	Mid	$98,750 – $128,838	$125,291	8hint
Toronto	Mid	CA$67,500 – CA$85,000	CA$74,300	29
Toronto	Senior	CA$87,800 – CA$103,250	CA$91,500	7hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

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Marketing Specialist vs adjacent roles

8 measured comparisons

Compared role	Level	Marketing Specialist	Them	Gap	Sample
Marketing Manager	Mid · US	$81,000	$125,000	-35%	317 / 1,184
Marketing Coordinator	Mid · US	$81,000	$65,000	+25%	317 / 109
Marketing Manager	Senior · US	$104,000	$160,375	-35%	91 / 710
Marketing Manager	Mid · CA	CA$75,000	CA$103,750	-28%	48 / 145
Marketing Coordinator	Mid · CA	CA$75,000	CA$60,000	+25%	48 / 33
Marketing Analyst	Mid · US	$81,000	$85,000	similar pay	317 / 33
Marketing Analyst	Senior · US	$104,000	$120,825	-14%	91 / 28
Marketing Associate	Senior · US	$104,000	$85,000	+22%	91 / 23

Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means marketing specialist pays more. Medians within 10% show as similar pay.