Creative Strategist for a US DTC Brand (Remote)
Paired Open Remote Brazil Full-time Mid-level Creative
At a glance
Mid-level Creative role at Paired. Remote, Brazil · full-time.
Pay not stated Creative salary
RoleCreative
SeniorityMid-level
LocationBrazil
WorkplaceRemote
EmploymentFull-time
PostedOct 8, 2026
Role brief
remoteroles summary, based on the employer's posting.
What you'll do
- Check ad results each week to find the hooks, angles and formats worth building on
- Develop scripts and briefs for video and static ads, including UGC and founder-style content
- Study competitor activity, customer feedback and comments to uncover angles for testing
- Give editors, designers and creators clear direction so the finished work follows the brief
- Log each test and its outcome so the team can track what has been explored and won
What you bring
- At least two years creating performance ads or shaping creative strategy for DTC ecommerce brands
- You can interpret ad account data and explain what made an ad perform
- Strong written English and direct-response copy skills
- You can create concepts in volume without letting quality slip
Who this fits
This suits a mid-level strategist focused on performance advertising rather than brand work. The role is remote from Brazil, and candidates from Latin America or Eastern Europe are welcome.
From the employer
About the role
You decide what ads get made. You study what is working in the ad account, work out why, and turn that into the next round of concepts. This is a performance role, not a brand role. The measure is whether the ads you brief go on to win.
What you will do
- Review ad performance weekly and identify which hooks, angles and formats are working
- Write briefs and scripts for video and static ads, including UGC and founder-style content
- Research competitors, customer reviews and comments for angles worth testing
- Direct editors, designers and creators so the output matches the brief
- Keep a test log so the team knows what has been tried and what won
Requirements
- 2+ years in creative strategy or performance creative for DTC ecommerce brands
- You can read ad account data and explain why something worked
- Strong written English and a feel for direct response writing
- Able to produce concepts at volume without quality dropping
- Comfortable giving clear feedback to editors and designers
- Open to candidates from Latin America or Eastern Europe
Benefits
- Experience with Meta, TikTok and YouTube ads
- Familiarity with Motion, Atria, Foreplay or similar creative analysis tools
- Background in copywriting or short-form video
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