Sales Development Representative
At a glance
Junior Sales Development role at Pavago. Remote, Canada · no salary stated · we estimate CA$59,569–CA$81,375 across Canada.
Pavago has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Find and contact prospects through cold calls, tailored emails and LinkedIn, using research to focus on suitable customers
- Ask discovery questions to assess prospects’ needs and readiness, then arrange meetings for account executives
- Keep prospect records and follow-up steps current in the CRM, while managing your daily outreach independently
- Adjust messages and outreach sequences using response patterns, prospect feedback and input from the sales team
- Research target profiles and industry trends to personalize conversations and support qualification
What you bring
- You have worked in sales development, business development or outbound prospecting
- You can show results against outreach activity and pipeline goals
- You communicate confidently in written and spoken English and have used cold calls, email and LinkedIn to prospect
- You can manage CRM records, daily outreach priorities and follow-ups without close supervision
Who this fits
This junior role suits someone who takes ownership of outreach, stays organized and uses coaching and results to improve. It is full-time, remote in Canada, and follows Canadian business hours.
From the employer
Position Type: Full-Time | Remote
Working Hours: Canadian Business Hours
About the Role
We’re looking for a proactive and results-driven Sales Development Representative (SDR) to build a strong sales pipeline through targeted outbound prospecting and lead qualification. You’ll connect with potential customers through cold calls, emails, and LinkedIn, identify qualified opportunities, and book meetings for the sales team.
The ideal candidate is an independent, organized, and coachable sales professional who takes ownership of their outreach targets, communicates confidently with prospects, and continuously improves their approach based on results and feedback.
Key Responsibilities
Outbound Prospecting & Lead Generation
- Identify and engage potential customers through cold calls, personalized emails, and LinkedIn outreach.
- Research prospects to ensure they align with the company's ideal customer profile.
- Build and maintain a consistent pipeline of potential sales opportunities.
- Prioritize daily outreach activities and follow-ups to maximize prospect engagement.
Lead Qualification & Meeting Booking
- Conduct discovery conversations with inbound and outbound prospects to understand their needs, assess fit, and determine readiness to move forward.
- Ask relevant questions to identify qualified opportunities and determine appropriate next steps.
- Schedule and confirm meetings for account executives or senior sales team members.
- Provide clear notes and context to ensure smooth handoffs to the sales team.
CRM & Pipeline Management
- Record outreach activities, update contact information, and maintain accurate CRM records.
- Track pipeline progress, prospect responses, and follow-up requirements.
- Ensure all interactions and next steps are documented consistently.
- Manage daily outreach and follow-up sequences without close supervision.
Sales Messaging & Optimization
- Test and refine outreach messages and sequences based on response rates and prospect feedback.
- Share insights from sales conversations to help improve messaging and targeting.
- Incorporate feedback from the sales team to strengthen outreach effectiveness.
- Continuously identify opportunities to improve engagement and meeting-booking rates.
Market & Prospect Research
- Research target customer profiles, industry trends, and the competitive landscape.
- Use relevant prospect insights to personalize outreach and make conversations more meaningful.
- Develop a clear understanding of the target market to support effective prospect qualification.
Required Experience & Skills
- Proven experience in sales development, business development, or outbound prospecting.
- A track record of meeting or exceeding outreach activity and pipeline targets.
- Strong written and spoken English communication skills.
- Experience with cold calling, email outreach, and LinkedIn prospecting.
- Familiarity with CRM platforms and sales pipeline management.
- Ability to manage daily outreach volume, prioritize tasks, and work independently.
- Strong organizational skills, attention to detail, and consistent follow-up habits.
- Coachable mindset and willingness to refine sales techniques based on feedback and performance.
Perfect Fit / Culture
- You take ownership of your targets and consistently follow through on commitments.
- You are curious about prospects, ask thoughtful questions, and can recognize when an opportunity is not a good fit.
- You communicate proactively and flag blockers before they affect results.
- You treat rejection as an opportunity to learn and improve.
- You are comfortable working remotely in an independent, primarily asynchronous environment.
Typical Day
You’ll start by reviewing your prospect list and prioritizing follow-ups. Throughout the day, you’ll conduct cold calls, send personalized emails and LinkedIn messages, and research potential customers. You’ll keep CRM records updated, qualify interested prospects, and book meetings for the sales team. You may also join brief team check-ins to share prospect feedback, refine messaging, and improve outreach strategies.
Interview Process
- AI Screening
- Client Interview
- Offer Stage
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