Digital Marketing Manager (for DTC/E-Commerce)
At a glance
Manager-level Digital Marketing role at Pomelo. Remote · full-time.
Pay not stated Digital Marketing Manager salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set brand direction for the website, then keep its voice, visuals and messaging consistent across channels
- Guide social content with the Social Media Manager and oversee copy for email, SMS, web, products, blogs and newsletters
- Work with design teams on brand-aligned creative, and coordinate with the publicist on press and award targets
- Find partnership opportunities, plan integrated campaigns, and use consumer research to spot ways to grow the brand
- Track marketing results and customer touchpoints, then adjust campaigns and brand work based on what you learn
What you bring
- At least five years in brand marketing, including substantial work with direct-to-consumer brands
- A relevant bachelor’s degree and a record of growing a brand through high-growth marketing work
- Experience leading cross-functional teams and handling PR, creative or media agency relationships
- You can turn consumer and performance data into clear marketing actions
Who this fits
This manager role suits someone with broad brand ownership who can guide cross-functional teams and work independently. The role is remote, with some overlap required with US time zones; the schedule has flexibility.
From the employer
About Us
Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate.
About the Role
Our client is an e-commerce portfolio company that incubates multiple e-commerce brands. The Marketing Manager will be responsible for developing and executing innovative brand strategies to drive customer acquisition, engagement, and long-term brand loyalty. This role will oversee key marketing functions, ensuring alignment with company goals and maintaining a consistent brand presence across all consumer touchpoints. They will lead cross-functional teams, manage agency and partner relationships, and drive data-informed decision-making to scale the brand's impact in the competitive direct-to-consumer (DTC) landscape.
Responsibilities
- Brand Strategy: Develop and execute comprehensive brand strategies to position our website as a leader in the gifting industry.
- Brand Identity: Define and maintain brand guidelines, ensuring consistency in messaging, tone, and visual elements across all platforms.
- Content Creation: Partner with our Social Media Manager to create and strategize on compelling, engaging social content.
- Copywriting: Oversee email & SMS copy, website copy, product descriptions, blog posts, social media content, and email newsletters in partnership with cross-functional teams.
- Creative Direction: Collaborate with design teams to develop visually appealing assets that align with the brand's aesthetic and values.
- Consumer Insights: Conduct market research and analyze consumer trends to identify opportunities for brand growth and differentiation.
- Partnerships and Collaborations: Identify and cultivate partnerships with businesses, brands, and organizations to enhance brand visibility and reach new audiences.
- PR: Work with our publicist to identify press and award targets.
- Campaign Management: Plan and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention.
- Performance Analysis: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives and optimize strategies for maximum impact.
- Customer Experience: Champion the customer experience by ensuring that all brand touchpoints reflect our commitment to excellence and customer satisfaction.
- Team Leadership: Provide guidance and leadership to cross-functional teams, fostering a collaborative and innovative work environment.
- Other ad hoc business or strategic projects as needed
Qualifications
- Bachelor’s degree in a relevant field
- 5+ years of experience in brand marketing, with a strong background in direct-to-consumer (DTC) brands.
- Proven success in scaling a brand and driving high-growth marketing initiatives.
- Strong leadership experience, with the ability to inspire and manage cross-functional teams.
- Deep understanding of consumer behavior, brand storytelling, and digital marketing strategies.
- Expertise in influencer marketing, social media, content creation, and community engagement.
- Experience managing agency relationships, including PR, creative, and media agencies.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication skills, with the ability to articulate a clear and compelling brand vision.
- Ability to thrive in a fast-paced, entrepreneurial environment with a high level of autonomy and accountability.
- Ability to have some overlap with US time zone (some flexibility offered)
Benefits
- Competitive pay, always in US dollars
- Work remotely from the comfort of your home
- Health & wellness benefit
- Paid holidays and time off
- Performance and referral bonuses
- Global exposure to the world’s best companies
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