Senior CVM and Marketing Analysis (Banking Industry)
SSC HR Solutions Open · verified Oct 24, 2026 Remote Cairo Senior General Marketing
At a glance
Senior General Marketing role at SSC HR Solutions. Remote, Egypt.
Pay not stated General Marketing salary
RoleGeneral Marketing
SenioritySenior
LocationCairo
WorkplaceRemote
PostedSep 21, 2026 · 4w ago
Role brief
remoteroles summary, based on the employer's posting.
What you'll do
- Design and assess banking marketing campaigns from planning through measurement
- Build customer segments, cross-sell models and campaign eligibility rules, then measure uplift and incremental impact
- Own CVM work for card activation, balance growth, attrition and lifecycle or transaction triggers
- Apply suitability, affordability, credit-gating and auditability controls to marketing eligibility
What you bring
- At least seven years in banking CVM, customer marketing or marketing analytics
- You bring hands-on banking experience and have designed and measured campaigns end to end
- You can use SQL and have strong skills in control-group design and incrementality measurement
Who this fits
This senior role suits someone focused on customer value management and marketing analytics in banking. The role is remote and based in Cairo.
From the employer
Senior CVM & Marketing Analytics – Banking
- 7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics.
- Strong experience in customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement.
- Must have solid experience in the Banking industry.
- Experience in designing and measuring banking marketing campaigns end-to-end.
- Strong understanding of banking commercial drivers, including:
- Product holding & cross-sell
- Deposit & balance growth
- Lending & card propensity
- New-to-bank acquisition
- Experience owning CVM use cases such as:
- Cross-sell
- Card activation & usage
- Balance growth
- Silent attrition
- Lifecycle & transaction triggers
- Good understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability.
- Strong experience in control group design and incrementality measurement.
- SQL knowledge is required.
- Nice to have:
- Islamic Banking experience
- Customer Data Platform / Campaign Management Platform experience
- Experience working with Engineering teams to define customer attributes and segments.
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