Sales Director, Mid-Market & SMB (Gracenote Division)
At a glance
Director-level Sales Leadership role at The Nielsen Company. Remote, United States · full-time · no salary stated · we estimate $150,000–$240,000 across the United States.
The Nielsen Company has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Set the commercial direction and near- and long-term sales roadmap for mid-market and SMB customers
- Lead the sales team, own its revenue goals, and monitor commercial performance measures
- Expand SaaS and e-commerce selling approaches while improving how the commercial group operates
- Work with Marketing on digital campaigns, lead tracking, and sales conversion
- Coordinate with Product, Customer Success, Finance, and Marketing to address client needs and improve offerings
What you bring
- At least five years in commercial management, with substantial experience serving SMB customers
- A record of setting revenue goals and delivering against them, plus experience leading an SMB sales team
- Background in SaaS or e-commerce sales, with hands-on Salesforce operations experience
- Experience forecasting and reporting revenue, growth, churn, and conversion to leadership
Who this fits
This director-level role suits an experienced sales leader who can set direction and manage an SMB team in a changing environment. The position is remote and focuses on mid-market and SMB commercial results.
From the employer
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
This opportunity is for Nielsen’s Gracenote division - the premier entertainment metadata company in the world, powering the search, discovery, and navigation systems for the globe's biggest tech, automotive, and media giants.
As entertainment becomes more fragmented and AI reshapes the way people discover and engage with content, trusted data and technology are powering the future and are the foundation for better experiences. In partnership with our clients, and fully embracing AI, we are reinventing the business, products and teams to capture a once-in-a-lifetime opportunity which will significantly impact the media and entertainment ecosystem as a whole.
Gracenote is looking for an experienced sales professional to join as Sales Director Mid-Market & SMB, leading Gracenote’s commercial strategy and sales efforts in the Mid-Market & SMB market segments.
In this role, the individual will be a significant contributor in creating the business plan, will own commercial progress and financial/non-financial KPIs related to Mid-Market & SMB clients and prospects and overarching responsibility for the commercial segment, including the key focus areas of:
Stewarding of the MidMarket & SMB Market Segment 3-5 Year Business Plan
Quarterly & Annual Revenue Targets for the team and individual sales professionals
Transforming & growing a one to many selling motion via SaaS and other modern e-commerce sales approaches
Driving revenue growth
Identifying new clients prospects in new markets
Contributing to standardized rate card pricing structure
Collaborating with Marketing on Digital Sales Campaigns to drive leads, track progress, and convert sales with a measurable process
Spearheading cross functional collaboration between Marketing, Product & Customer Care
Key Responsibilities:
Building the commercial strategic Mid-Market & SMB vision, based on industry knowledge, client needs and internal feedback
Defining and executing the global commercial strategy and roadmap in the near and long-term
Leading the Mid-Market & SMB Sales Team
Leading key commercial initiatives to drive focused growth across specific products and go to market
Implementing improvements within the commercial group to ensure Gracenote is efficient in our growth
Partnering with Customer Success & Product to ensure Gracenote client satisfaction
Acting as a conduit between the Product and Commercial organizations to support Commercial needs and translating feedback into the product strategy and roadmap
Strong collaboration with Marketing & Finance to ensure both financial & market KPIs are met quarterly
Reviewing the competitive landscape and user feedback to improve product features and discover product/feature opportunities
Proven track record of revenue goal setting and target attainment
Experience building a commercial vision & plan, and managing an SMB sales team in a fast-paced & ever-changing environment
E-commerce or SaaS sales experience
Experience forecasting and reporting to leadership such key commercial metrics such as revenue, growth, churn and conversion
5+ years in commercial management with extensive experience in the SMB market, as well as operational experience with Salesforce
Ability to bring simplicity and structure to ambiguous problems with multiple external and internal stakeholders
Enabling your best to power a better media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
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