Regional Marketing Specialist (Mandarin Required)
At a glance
Mid-level General Marketing role at Think Academy US. Remote, United States · contract · $80,000–$100,000 base.
remoteroles summary, based on the employer's posting.
What you'll do
- Study local schools, education resources, parent groups and market shifts to find family needs and marketing opportunities
- Join area WeChat groups for parents, build trust through conversation and turn what you hear into useful insights
- Shape and produce WeChat and Xiaohongshu posts around parent concerns, then test and adjust your content approach
- Arrange parent gatherings and education initiatives, while building ties with nearby organizations and community resources
- Lead marketing projects from initial plan to follow-up, coordinating contributors and checking what the work achieved
What you bring
- You have experience in marketing, content, community, education, social media or a related area
- You communicate effectively in English and Chinese and can form genuine relationships with parents
- You can research user needs, learn quickly, solve problems and follow through with care and initiative
Who this fits
This role suits someone who enjoys speaking directly with parents and owning local marketing projects. It begins part-time, with a possible move to full-time after three to six months. You’ll work remotely in the United States, with periodic trips to San Jose for team activities and training.
From the employer
Location: Remote, United States
Travel: Periodic travel to San Jose for training and team activities
Employment Type: Part-time, with potential to transition to full-time after 3 to 6 months
Compensation: $25–$35/hour; $80,000–$100,000/year upon conversion to full-time
About UsThink Academy US Online is one of the largest K–12 online education platforms serving families across the United States. We are part of TAL Education Group, a leading education company with a global presence and currently offer K–12 mathematics programs, as well as English Language Arts (ELA) programs for elementary school students.
We are looking for a Regional Marketing Specialist who is passionate about understanding local communities and connecting with families in the U.S. You will engage directly with parents, communities, and local education resources to identify real user needs and turn those insights into content, community initiatives, events, and growth opportunities.
As you develop a deeper understanding of the market and our business, you will gradually take on greater ownership of a geographic market, with the opportunity to grow into a Regional Marketing Lead / Regional Market Owner.
Responsibilities- Market Research & User Insights: Develop a deep understanding of local schools, education resources, parent communities, and market trends. Continuously identify user needs and potential marketing opportunities.
- Parent Community Engagement: Join and actively engage with local parent WeChat groups, build authentic relationships with parents, participate in conversations, and turn community interactions into actionable user insights.
- Content Strategy & Creation: Develop and create content for platforms such as WeChat and Xiaohongshu based on real parent needs and local market insights. Continuously test and refine content directions.
- Local Marketing: Plan and execute local parent events, community partnerships, and education-related initiatives. Build relationships with local organizations and community resources.
- Project Ownership: Independently drive marketing projects from planning through execution and follow-up. Coordinate internal and external resources, manage execution details, and review project outcomes.
- Experience in Marketing, Content, Community, Education, Social Media, or a related field
- Strong user sense and the ability to identify and understand users' needs and behaviors
- Excellent communication skills in both English and Chinese, with the ability to naturally build relationships with parents
- Strong research, information-gathering, learning, and problem-solving skills
- Highly proactive, detail-oriented, and execution-focused, with a strong sense of ownership and responsibility
- Experience managing or participating in local parent communities in the U.S.
- Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms
- Experience in K–12 education, local marketing, offline events, or community partnerships
- Base Pay: $25–$35/hour; $80,000–$100,000/year upon conversion to full-time
- High-performing candidates who consistently demonstrate ownership and deliver strong results will have the opportunity to transition into a full-time role.
- 401k and Health, Vision, and Dental Insurance
- H1B Sponsorship available for eligible candidates
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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