General Marketing salary in San Francisco
Employer-stated pay · updated Oct 24, 2026
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General Marketing pay in San Francisco is measured from 139 postings where the employer stated pay. The best-evidenced figure is mid-level, where 54 postings put the middle half between $124,873 and $179,125, with a median of $148,250.
Pay rises with seniority here: the medians run mid-level $148,250, senior $180,000 and lead $232,475. Moving from mid-level to lead is worth roughly 57% more.
Against the 107 other measured markets for general marketing at mid-level, this sits below 6 of them; Princeton leads at $191,000.
1 of these ranges rests on fewer than 10 postings, so read it as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.
2 general marketing roles are open in San Francisco right now.
| Level | Market range | Median | Sample |
|---|---|---|---|
| Entry | $101,000 – $110,000 | $110,000 | 5hint |
| Mid | $124,873 – $179,125 | $148,250 | 54 |
| Senior | $153,750 – $200,000 | $180,000 | 44 |
| Lead | $205,000 – $274,820 | $232,475 | 36 |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.
Open general marketing roles in San Francisco
Pay marked e is our estimate. Everything else is the employer's own figure.
