General Marketing salary in Toronto
Employer-stated pay · updated Oct 24, 2026
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General Marketing pay in Toronto is measured from 129 postings where the employer stated pay. The best-evidenced figure is mid-level, where 67 postings put the middle half between CA$69,480 and CA$115,925, with a median of CA$95,000.
Pay rises with seniority here: the medians run entry-level CA$60,250, mid-level CA$95,000, senior CA$107,548 and lead CA$157,500. Moving from entry-level to lead is worth roughly 161% more.
Against the 6 other measured markets for general marketing at mid-level, this sits below 1 of them; Waterloo leads at CA$98,000.
3 general marketing roles are open in Toronto right now, 2 listing pay.
| Level | Market range | Median | Sample |
|---|---|---|---|
| Entry | CA$48,750 – CA$72,500 | CA$60,250 | 13 |
| Mid | CA$69,480 – CA$115,925 | CA$95,000 | 67 |
| Senior | CA$98,400 – CA$128,259 | CA$107,548 | 30 |
| Lead | CA$150,050 – CA$171,250 | CA$157,500 | 19 |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above.
Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.
